Moderna is an artisanal bakery located in the heart of Montevideo, surrounded by rich architectural heritage and iconic institutions such as the Universidad de la República and IAVA. The brand was designed to reflect both the historic character of the neighborhood and the contemporary spirit of the space.

The logotype was hand-drawn, striking a balance between angular structure and soft curves. Minimalist in style but with strong visual presence, it captures the bakery’s artisanal nature while evoking timeless elegance.

A neutral color palette supports the brand’s refined tone, allowing the identity to feel both understated and confident — rooted in tradition, yet unmistakably modern.