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SELF CLUB

Branding

Self Club is a platform that offers workshops and training for mental health professionals. Created by the team behind Tu Terapia, it positions itself as a fresh and accessible “school of mental health,” where learning is continuous, collaborative, and human-centered. The branding reflects this spirit with a playful and warm visual identity: a soft color palette, friendly typography, and simple graphic elements that bring a sense of calm and approachability. The result is a cohesive and lively brand that feels both professional and relaxed — a space where psychology meets community, creativity, and care.

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