Tu Terapia is a platform that connects people with licensed psychologists, offering more accessible pricing and the option of online or in-person sessions. It aims to make mental health support easier to access, more flexible, and free of stigma.

The visual identity was designed to reflect empathy, clarity, and approachability. The logo features an icon that subtly combines two speech bubbles to form a therapist’s couch — a metaphor for conversation, support, and emotional care.

The result is a brand that feels human, calm and trustworthy, aligned with the platform’s mission to bring therapy within reach for more people.