The branding project for KokóLelé created a visual identity for an inclusive summer program designed for deaf and hearing children aged 4 to 12. The program brings together recreational leaders and workshop facilitators with diverse backgrounds.

The logo design uses a typographic approach that playfully intervenes with specific letters, creating a fun visual language that reflects the program's ludic nature. Yellow was chosen as the primary color, representing sunshine and summer warmth. The visual system includes custom illustrations for each workshop icon, utilizing a vibrant palette of yellow, blue, red, pink, and green. The iconography is built around basic geometric shapes, creating a cohesive system that supports the program's inclusive mission.