B-Guest is a platform that allows users to enjoy hotel services — such as pools, spas, massages, food & drinks, gyms and more — without booking an overnight stay. Designed for individuals, couples, friend groups or companies, B-Guest offers access to premium experiences with flexibility and freedom. The branding focused on creating a visual identity that captures the platform’s unique concept: high-end hospitality, reimagined. The logo features a custom icon that merges the letter “B” with the image of a pool ladder. With its clean design and versatile applications, the identity positions B-Guest as a modern and desirable option for relaxation, fitness, business or indulgence, all without checking in.