Silvina Tocchetti is a Functional Medicine doctor based in Montevideo, with a holistic approach that combines science, technology, and emotional wellbeing. For her digital presence, the challenge was to create a visual and narrative language that felt both informative and deeply human. The social media strategy included a variety of formats: educational carousels on health topics, patient testimonials, and visually striking posts that supported Silvina’s voice as a guide and communicator. AI-generated imagery played a key role in the visual identity, bringing in dreamlike, psychedelic and futuristic elements that echoed her integrative perspective.

The result is a content ecosystem that feels modern, emotional, and expansive — perfectly aligned with the complexity and beauty of the path Silvina walks with her patients.